social media Tag

echo

The Internet has expanded the variety and amount of accessible political information. On the positive side, this may create a more pluralistic form of public debate; on the negative side, greater access to information may lead to selective exposure to ideologically supportive channels. The echo chamber effect aroused by this internet occurs online due to a harmonious group of people amalgamating and developing tunnel vision....

Read More

Most of us are active on social media for various reasons. Some of us like to catch up with our friends, some like to be updated on the happenings around the world, and some just like to use it in our free time. Hundreds of thousands of new social platforms have emerged after the popularity of a few.   It has almost become mandatory to be active...

Read More

Like every other thing in today’s world, education too has been impacted by technology. As a result, a lot of innovative changes in teaching methodologies have been made at educational institutes. Universities are now using social media in the teaching and learning process to find new value for creating suitable learning among students. Students can exchange thoughts and knowledge with each other on social media,...

Read More

Viral marketing or viral advertising is a business strategy that uses existing social networks to promote a product, service or cause. The idea is to create a strong feeling in the viewers, a feeling of shock, awe, happiness, anger or delight. It can vary from a special product offer to a controversial statement tied to a social movement. In general, viral content is eye-catching, creative,...

Read More
Fake news

These days, fake news has cracked open the trust that one places in a society or a community. It is inevitable to completely take out the roots of the spread of misinformation. In times of social media and internet facilities, people are easily ‘catfished’ and driven by the spread of fake news, rumour, gossips, etc. The surge of fake news is higher in case of...

Read More
'Scrubbing' your online data

The advantages of using social media also comes with a warning sign. Breach of users’ security and identity are the common cyber issues we hear on the news every day. We put in passwords and e-mail accounts in a lot of websites, the common ones being Instagram, Twitter, Facebook, etc. We also accept the condition to store our history in those websites as ‘cookies’. A...

Read More

Misinformation, hoaxes, fib, propaganda, and pseudo-events have long been in existence. Whether we talk of radio, television, newspaper, internet, social media, or word of mouth, nothing can be trusted in all aspects. The fake news worm hasn’t left any media unaffected from its malaise effects. It may be deliberate misinformation; a “clickbait” or a satire. Multitudes of hoax stories related to coronavirus are promulgating around,...

Read More

From the time of the invention of social media, it affected different aspects of life, be it social or personal. It has also changed the contemporary scene of politics as stating one's personal opinion and expressing a particular viewpoint has not been as easy as the earlier times when there was no access to social sites and an easily reachable audience. For instance, Facebook still...

Read More

From the time of the invention of social media, it affected different aspects of life, be it social or personal. It has also changed the contemporary scene of politics as stating one's personal opinion and expressing a particular viewpoint has not been as easy as the earlier times when there was no access to social sites and an easily reachable audience. For instance, Facebook still...

Read More
Cloud computing- The new future of computing

For long, the internet has been a source of information to us. Whatever information, product or service we require can easily be availed online. In today’s competitive market, businesses are finding it increasingly difficult to remain relevant in consumers’ minds. Traditional marketing techniques have stagnated in terms of the lead generation process. As a result, Digital Marketing has emerged as a front runner to generate...

Read More