Economy Tag

Valentine's Day

The heart-shaped holiday can be noted as one of the most celebrated festivals around the world. Valentine’s Day is an occasion where men and women spend more than 15  billion dollars and there are companies who actively promote this behaviour. Fleura Bardhi, an associate professor of marketing at  Northeastern University elaborates further on this subject.   When asked how marketing influences the meaning of a holiday, Bardhi...

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starbucks on wheels, the new go to place to get coffee.

Starbucks on wheels, yay or nay? Northeastern Dining rolled out a Starbucks bike, last fall. The bike serves 16-ounce cups of Nitro Cold Brew coffee for $4.99. It can hold nine gallons of Nitro Cold Brew (three 3-gallon kegs), which is infused with nitrogen as it pours out of the tap, giving the coffee a thick, foamy top.   Snell squad is one of the busiest places...

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Virtual connectivity

Globalisation where on one hand, has improved the business world and promoted communication and relationships across borders and cultures, on the other hand, it has also made business models more and more complex. Communication gaps are proving to be a big challenge and may turn into a threat, depending on the situation.   The managers cannot be present everywhere at all times and for every occasion. In...

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The financial decision is a process that is responsible for all the decisions related with to liabilities and stockholder’s equity of the company as well as the issuance of bonds.  These decisions are concerned with long-term assets. These assets are helpful in production. Profit is earned by selling the goods so produced. It can, therefore, be said that the more correct these decisions are, the...

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Empowering employees is a critical aspect of the workplace which leads to the performance of the department and even the company. Motivating your employees need to be a regular routine. People power is the most important of all the assets any organisation possesses as this contributes majorly in the profits, market value, sales figures, and consequently, the books of accounts. Employees should be taken as...

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The word “entrepreneur” is derived from the French verb "enterprendre", which means ‘to undertake’. This refers to those who “undertake” the risk of new enterprises. An enterprise is created by an entrepreneur. The process of creation is called “entrepreneurship”. Entrepreneurship is the process of designing, launching, and running a new business, which is often initially a small business. The people who create these businesses are...

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friending

Northeastern University’s own, Andrew Smith and Jay Shome, launched an interesting app recently, which seems to have been garnering attention in a short span. The app is called FriendsUp, which enables users to exchange contact information and connect via social media platforms in less than a second. This brainchild of Smith and Shome already has a catchy motto - “Friending made easy.”   “The goal is to...

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Elderly care, or simply eldercare, is the fulfilment of the special needs and requirements that are unique to senior citizens.  This broad term encompasses such services as assisted living, adult day care, long term care, nursing homes (often referred to as residential care), hospice care, and home care. Because of the wide variety of elderly care found nationally, as well as differentiating cultural perspectives on...

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