business Tag

When products get endorsed with a celebrity, we all have a tendency to buy it. However, celebrity endorsements have become a topic of debate. Is it really okay for a person to use their fame to persuade customer minds to buy a particular brand? Bruce Clark from Northeastern University talks about the pros and cons of celebrity endorsements and how to deal with this.   Celebrities, he...

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“People make sacrifices when they go to a start-up, they believe in you as a person, they believe in the mission and what you’re building. You know who they’re married to, you know their kids, you know what their financial situation is”, Russ Layton, a Northeastern University graduate and also the chief executive and founder of Sparx Hockey says this when he realises the perils...

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A new trend of video-conferencing is dawning upon the world with the onset of the COVID-19 pandemic. Business meetings, classroom lectures, and every possible task are being done through virtual media. A shift from offline to online is being evidenced everywhere. There has been a steep increase in the downloading rate of video-conferencing apps like Zoom, Google Hangouts Meet, Microsoft team worldwide crossing 62 million...

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Kidwell, Kellermanns, and Eddleston coined the term ‘the Fredo effect’ in the year 2012 to describe a negative force in the family firm that can emerge due to the way parents relate to and interact with their children, and the resulting damage to the firm that those children can cause despite any good intentions they might have.   According to Eddlestone, “The Fredo Effect is about deviance...

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IDEA

What’s the first thing that comes to our mind when we hear the word ‘millionaire’? The first thought directs us towards a well established and successful businessman. We all aim to start a business whose turnout would fail the counting. However, the only thing that dreads us while starting any business is the fund and guidance for its operation. In order to eliminate this hesitance...

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consumer

What is the first thing that comes to your mind when you hear the word ‘shopping’? We all lure to buy a huge number of items for us but the only thing which reduces this urge is the sky- high prices of that commodity. However, this consumer behavior is flipped onto the head by the huge discounts offered in recent times by the tycoons of...

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Diplomacy and International Business

International business is a study of international relations as well as how economies work together. Diplomacy is a very important part of this. Handling international relations require a delicacy which can only be achieved by being diplomatic.   Diplomacy is defined as the profession, activity, or skill of managing international relations, typically by a country's representatives abroad. Diplomats are the reason behind the smooth functioning of global...

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unsize

It’s always a headache to actually find clothes that are not only cute but fits right to your body. There’s always an option of trying and discarding clothes when in a physical store, but while shopping online? A big impossibility. That’s where Kate Wilhoit, Northeastern university’s own, found her own inspiration. Her startup, ‘Unsize’, fulfils the dream and “eliminate the need for sizes, labels, and...

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If we take a look at the pressing and prominent problems that the world is currently facing, be it political or health-related, what we must understand is that a person’s ideology or discipline is simply not enough to find the solution for it.   The world has developed and expanded in unforeseen ways, - we are now looking at events and occurrences that we could not even...

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