business Tag

Where does your favourite drink come from?

Coffee is one of the most favourite brewed drinks of all time. Prepared by roasting coffee beans, this drink is not only a student’s favourite to keep sleep away but an obsession for many people. Now, more than ever, the demand for this drink is increasing more and more. People are now also interested in where the coffee they drink is coming from.   Alumni of Northeastern...

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business and sustainability

“Sustainability is one of the most compelling and urgent issues that we have facing us today,” Diane MacGillivray, Senior Vice President for University Advancement, at Northeastern University said in her welcome remarks in a “Women Who Inspire” conference held at the same.   While sustainability is vital for our survival on this planet, it can also be integrated in the business models to make a brand name....

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As the election of 2015 had redefined the fate and perception of the superpower that is the United States of America, the election of 2020 is touted to make even bigger waves in the global scenario. This is owed to the deep dark abyss that is the Electoral College, as well as Donald Trump’s interspersed measures from time to time to carry on his incumbency....

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Global Leadership Summit, 2018, held in Paris

The global leadership summit, by Northeastern University, hosted more than 160 attendees. It was kicked off by Northeastern University’s President Joseph E. Aoun and Richard D’Amore, chair of the Board of Trustees, in Paris. The main aim of the summit was to conduct a discussion that focused on a global vision and to emphasize the importance of students developing a global mindset. The guests at...

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women and minority entrepreneurs

Women-and-minority-owned businesses often find it challenging to secure loans. This might be because of stereotypical thinking and prejudices against these communities. Promoting entrepreneurs to set up and expand businesses is a great way to increase the number of jobs available in an area. It leads to the economic growth of the whole area and lifts the living standards of all the people in the community.   Empowering...

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reverse innovation

Trickle-up innovation or reverse innovation, is a new product development technique. Traditionally, products would be designed and manufactured for the developed markets and later be customised for the developing markets. The term refers to the process by which companies in emerging markets produce inexpensive goods and services to meet the needs of the poor and then repackage them as cost-effective innovations for Western buyers. Here,...

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Local business is a type of business which provides goods or services to a local population. Though most often used when referring to a locally-owned business, the term may also be used to describe a franchise or corporate branch operating within a local area. It is one that sells its products and services to consumers in its own city, town, or geographic area.   Local businesses are...

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starbucks on wheels, the new go to place to get coffee.

Starbucks on wheels, yay or nay? Northeastern Dining rolled out a Starbucks bike, last fall. The bike serves 16-ounce cups of Nitro Cold Brew coffee for $4.99. It can hold nine gallons of Nitro Cold Brew (three 3-gallon kegs), which is infused with nitrogen as it pours out of the tap, giving the coffee a thick, foamy top.   Snell squad is one of the busiest places...

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Disruptive technology

Disruptive technology means the technology which sweeps away the current habits of the customers and replaces it with something completely new. We can see that everywhere these days. Amazon taking online shopping to new heights, food delivery apps revolutionising the hospitality industry, even internet and television were a disruptive technology in their time.   “Businesses are being decimated by others that are adopting disruptive technology and then...

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