The dawn of a new era of technology and hyper-connectivity has brought with it change. It is predicted that both national and international journalism is bound to reach a crisis point soon. The printed press is already in danger of extinction, while the internet keeps growing. Today, there’s an increasing number of online news media that offer unbiased latest news and live updates for readers. Newspapers and magazines are struggling to survive in this internet age. Large sections of the population today believe that most of the traditional media outlets are biased and not trustworthy.
Back in the day, newspapers and magazines were the links that connected businesses and their prospective consumers. This ad-based revenue model was the main source of income for traditional media outlets. Today, Google and Facebook alone generate tens of billions of dollars annually from advertisers that in earlier years would have gone to traditional media companies. Free news online encouraged readers to quit subscribing in vast numbers. Research shows that daily newspaper circulation had fallen from 55.8 million in 2000 to 31 million in 2017. Subsequently, it has become easy to identify that the traditional media pretends to be in the news business but they are really in the ad business.
In a forum held at the Northeastern University’s East Village, Marty Baron shared his views on the future of media. Mr. Baron is a respected journalist and Pulitzer Prize-winning editor. He stated that the primary focus of a news media outlet should be to provide the truth and without it, the public will not accept whatever they’re told. However, he also believes it’s not just the revenue that’s affecting the future of news media but the fact that people today choose their facts, rather than disseminating reality from fiction. This is the biggest challenge the industry is facing today and must be addressed as soon as possible.