Following brands blindly? – Think again

Following brands blindly? – Think again

The love for wearing brands can be observed all over the world. The emergence of various brands has made people crazy about the idea of brands. It is assumed that only branded products promise to be of great quality. Though it may be true in some cases, one should not call inexpensive products as poor in quality. There may be instances where, in the name of brands, the company is selling poor products. The idea is not to follow brands blindly. Jason Yau, a graduate from the Northeastern University, was frustrated with the flock of people who were blindly into following brands. He fastened his belt and decided to go on a ride with a belief to break this monotony.

 

Yau founded and profited with Zyphr. The company promises to sell high-quality sportswear made up of light and sweat-resistant fabrics. The sportswear would help sportspersons to give their best on the field.

“With athletes, the feeling is everything. I want it so that when you put on our products, you aren’t worried about anything other than performing to your best ability. In terms of vision, we are looking to develop fabrics that aren’t in the market or develop features that will make athletes look good and feel good,” says Yau, who graduated from Northeastern in 2017 with a bachelor’s degree from the D’Amore-Mckim School of Business.

 

Yau is extremely proud of himself for creating such a company which has the potential to beat the biggest international brands such as Nike.

“I want to be the first homegrown brand that can match the quality of the big brands. I want to expand throughout the city because I’ve always felt there to be a gap in the market. The vision for me is to build a brand from Hong Kong that could be the next Nike,” said Yau.

 

To keep his word, Yau is working hard with some prominent athletes for promoting his company. Currently, he’s working with the Olympic swimmer Camille Cheng. When he started his company, he was alone but now he has a team of five in fourteen retail locations. According to Yau, the Northeastern University played a huge role to motivate him for this long ride.

“The amount of knowledge I was able to pull was incredible. Finding like-minded individuals from Northeastern as well, the connections have been long-lasting. Most importantly, it was the mindset and mentorship that they provided me. It wasn’t so much about what they could contribute to my business but more what the mindset is to be a successful entrepreneur,” Yau says.

 

Priyanka Rawat

Priyanka Rawat
Priyanka Rawat

priyankarawat265@gmail.com

A girl who wants to have it all. With a being on the go attitude, constantly seeking change and variety in life. A free spirit and need to have variety in a day. As for now, writing is a side hustle but hoping it to become my ultimate destination. Living by the quote, “Push yourself, because no one is going to do it for you

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