“I loved the idea because I still drank lactose-free chocolate milk all the time. Even after I worked out – it’s almost like a guilty pleasure,” said Belinsky.
“Every field needs innovation. We saw an opportunity in a field that we are both passionate about,” says Lubin.
A Kickstarter campaign was launched to collect funding for their chocolate milk production. They got a grant of $10,000 from IDEA, which is a student-run business accelerator at Northeastern. They also have taken help from other students of the University to boost their business. Scout, a design studio, led by the students, is looking over their logo, packaging as well as the website. Another group of students goes on conducting market research for Slate. “They are studying our potential consumers. It will help fill in the blanks in a variety of ways,” Belinsky says.