For students’ healthy snacking startups, it’s all about chocolate

For students’ healthy snacking startups, it’s all about chocolate

Today’s young generation is facing a lot of health issues due to unhealthy snacking. Ara Josefsson and Jaida Mercurio believe they have found the solution to this. And the solution is not about vegetables like broccoli, baby carrots or fruits like apples and grapes. As the co-founders of Health by a chocolate bakery, Josefsson and Mercurio, have created a line of handcrafted chocolates that are high in protein and low in fat and carbohydrates. The chocolates come in three flavors: apple pie, birthday cake, and chocolate almond. Above all, the calorie content is also very low, i.e., less than 50. The ingredients which are used are organic, gluten-free, and antioxidant-rich. They also include dark chocolate and white chocolate, coconut flakes and chia seeds, cinnamon, and whey protein.


“There is absolutely nothing like this on the market,” said Josefsson. He called the protein-infused candies the “snacking solution” for those looking for a healthy treat to sate their hunger between meals. “They’re high-protein, low-calorie, and still taste good.”


As chocolates are available in the markets are rich in calories, fats, and other nutrients. They can lead to tooth decay, weight gain and some of the different kinds of health problems. However, Mercurio’s unhealthy snacking habit led to the creation of Health by Chocolate Bakery. She had created the chocolate almond bite—a rich, dark chocolate treat filled with almond pieces and rolled in coconut flakes. Its macronutrient profile: seven grams of protein, one gram of fat, one gram of carbohydrate which is a quite balanced product in terms of macronutrients.


Now, Josefsson and Mercurio want to take Health by Chocolate Bakery to the next level. They have connected with IDEA, Northeastern University’s student-run venture and they are currently working to perfect a market research presentation in the hopes of receiving gap funding. Their classroom experiences have informed their approach to running the startup.


It is important to know how to make chocolate production healthy. This can come handy in the future for starting up a business and make it grow. Chocolate is a product that is almost loved by all. If one discovers the process of making good and healthy chocolates just like Josefsson and Mercurio did, they can make people have a tasty and healthy snack both at a time.


Sarthak Sinha

sarthak sinha

I am persuading the degree of presently. When I am into something I try to provide my best to that particular job. Some of my friends keep me motivated but I believe that self-motivation is the best motivation.

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